Empowering Dealerships in the Digital Age
We're on a mission to help auto dealerships thrive in the digital age with powerful, easy-to-use tools.
My Auto was born in Dubai from a simple observation: auto dealerships in the Gulf were running their entire business on Excel sheets, WhatsApp, and memory. That works until you have more than 20 cars or more than one salesman — then things start falling through the cracks.
Dealers were juggling personal WhatsApp for leads, spreadsheets for inventory, a freelancer for the website, and a separate accountant for the books. None of these tools talk to each other, and none were built for how cars actually get sold in the Gulf.
We built My Auto as one platform to fix that — CRM, dealer website, WhatsApp inbox, social media posting, and accounting all in one place. Arabic-native, WhatsApp-first, and designed for the way dealerships here actually operate.
Toujan L.L.C-FZ is based in Meydan Free Zone, Dubai. We're building the platform we wish existed when we first started talking to dealers — and we're just getting started.
Our Mission
To give every auto dealership in the Gulf the tools to sell more cars with less effort. One platform, one login, one bill — no more juggling five different tools that don't talk to each other.
Our Vision
A future where every dealer in the Gulf has a professional online presence, every lead is captured and followed up, and every business decision is backed by real data. We're building that future, one feature at a time.
What Drives Us
These principles guide everything we do at My Auto.
Dealer-First Approach
Every feature we build is designed with dealerships in mind. We understand your unique challenges and build solutions that actually work.
Simplicity
Powerful doesn't have to mean complicated. We strive to make complex tasks simple and intuitive for your entire team.
Partnership
We're not just a software vendor — we're your partner in growth. Your success is our success.
Innovation
The automotive industry is evolving, and so are we. We continuously innovate to keep you ahead of the competition.
Why We Built This for Dealerships
The Gulf auto market is unique. Deals happen on WhatsApp, not email. Customers search in Arabic and English. Sales teams use personal phones. Staff turnover means lost customer history. Generic CRMs and website builders don't understand any of this.
We built My Auto specifically for Gulf dealerships because you deserve software that speaks your language, works the way you work, and solves your actual problems — not an American product translated as an afterthought.